The Best Ways To Increase Revenue And Set Up Your Business For Success

In the quest for business success, increasing revenue is a vital objective. Explore proven strategies and practical best ways to increase revenue and position your business for long-term prosperity.

Start tracking every billable hour to maximize your revenue

“Was I really undercharging that much? It was an eye opener to actually see how much these hours of ‘it’s only a quick job’ added up.” – Debi H., Digital Marketer

10 ways to increase revenue

1. Optimize your billing system

Optimizing the billing system is an essential but sometimes overlooked topic in increasing revenue.

Increasing transparency on billable hours will guarantee that you’ve been paid the right amount for the time dedicated to the project and improve your relationship with your client.

Loyal clients are more likely to refer your services to others and to be retained by the company. Time tracking tools, such as Timeular, are the best way to ensure all billable hours are accounted for.

productivity app for mac

Increase your revenue by tracking and billing every minute dedicated to specific projects and clients

2. Set clear and defined goals

Before planning the route, you have to set the destination.

Having quantifiable goals will guide further decisions on how to approach what to do and what strategies and methods to pursue them. Setting goals is also an excellent motivator for your team. Everyone will bond over a shared mission.

3. Cultivate relationships with customers (current and former)

Invest in multiple streams of communication to stay in touch with your customers. This way, they will be reminders of your product or service.

Former customers and those not interacting much recently can also be brought back. Remember to maintain a marketing plan for former customers so you can target them differently than your current or new customers.

You can appeal to them with specific incentives, like discounts or referral programs: former customers that bring in new customers.

Learn how a marketing agency increased the ROI of their projects and meetings

Increase revenue from existing customers

4. Rework pricing of products and/or plans

This strategy should be worked on constantly, not only to increase revenue. Pricing plans can be reevaluated and adjusted according to market fluctuations.

To put it in simple terms, a business may sell more items by lowering prices and taking market share away from competitors, or it could raise prices if the brand reputation is strong and customers believe in the value offered.

5. Keep your product, sales, and marketing team motivated

Engaged employees are usually more productive. Ensure to measure the pulse of your team with employee feedback first to assess any problems, run NPS surveys, and talk to each team member. After assessing the situation, you might start building a series of initiatives to increase engagement. For example, the following are some tips that might increase team engagement.

  • Offer a commission plan for your sales team;
  • Offer bonuses for everyone according to the KPIs (key performance indicators);
  • Support the team through the management and use the best tools possible;
  • Build transparent processes;
  • Create team bonding moments;

The better they feel, the more motivated they’ll be to improve sales and increase revenue. If you need help as a manager, read our blog and learn how to motivate your team.

Read also:
The best AI apps for marketing

Top timesheet software for marketing agencies

Don’t miss a billable hour again!

“I have been using Timeular for almost 2 years now. It helped me keep track of my time, the billable hours to customers and gain business” – Fabian G., CTO

6. Offer discounts and coupons

This one is a classic way to increase revenue, but it works for a reason.

Offering discounts, rebates, and coupons can help bring in new traffic and guarantee customers’ return and repeat purchases.

You can also add subscription services, remind people to buy a particular product or service regularly and add a discount to please the client.

Take a chance at the possibility of offering special incentives year-round. By using e-mail marketing, social media, and other channels, you can use any occasion to build loyalty by offering holiday sales or birthday rewards.

7. Gather feedback from the market

Understanding what your customer base needs and how they behave and feel is essential.

Having this knowledge will inform future decisions on marketing campaigns or sales pitches. One way to gather feedback is by surveying the customers.

For example, when someone makes a purchase, ask them to complete a short survey. The answers will help you define your target audience and refine your marketing strategies.

Surveys can also be used as a marketing strategy by offering them a discount for the time spent filling them out. 

8. Offer new payment forms

A business needs to be constantly evolving and adjusting. By offering more payment methods, more convenient for your client base, you’ll be able to increase sales.

Do some research, check which payment forms are leaders in your industry, and set up an infrastructure to accept whatever you don’t currently.

best project management tools

9. Review and reassess your online presence

A solid online presence for a business is more than flashy and viral designs or posts.

Add the need for optimizing your website and social media channels to attract customers that will generate revenue, not just clicks. Review the copy and message.

A solid website with social proof from current customers will help build the brand’s reputation and increase your sales.

Take time to put effort into external endorsements by magazines or public figures, and maybe create your podcast, book, or informative articles. Activities that create value for the brand. 

10. Don’t let your product list get stale

Even if you offer one exclusive product or service, one way to increase sales per current customer is to offer more products your customer needs. Add extra features, accessories, or more products or services that will work with your main one.

Bundling products is an excellent strategy to encourage customers to purchase more because they can save money by purchasing more than one item at once.

Also, don’t forget about the possibility of upselling. A single sale can boost revenue if included in a specific plan to sell higher-priced products.

Improve the customer experience by informing them of the value of the upsell while emphasizing its benefits over less-expensive options.

Increase the productivity of your business

Lead your company to success with these small business apps.

How does time tracking increase revenue? 

What is time tracking?

Time tracking refers to monitoring and recording the time spent on various activities, tasks, or projects. It involves keeping a detailed record of when you start and stop working on specific tasks and tracking the duration of breaks, meetings, and other activities throughout the day.
Time tracking can be done manually using tools such as timesheets, spreadsheets, or dedicated time-tracking software. Alternatively, it can be automated through specialized apps, productivity tools, or integrated features in project management software.

Time tracking has multiple benefits for revenue. It guarantees that clients are being dutifully served and getting what they paid for. It allows the team leader to make better and more informed decisions when managing the team.

Turn time tracking into a task so easy that your team will even enjoy it

Start tracking time with Timeular today

It’s not meant to micromanage or control the workers but to minimize time wasters and improve productivity and efficiency.

Time tracking is an established way to increase revenue because it helps to:

  • Spend more time on profitable tasks and on what matters the most. By tracking time, teams and professionals of any business will see how much time they spend in reality on more profitable tasks and adjust consequently if it’s not enough.
  • Meet deadlines and give correct time estimates. When teams and professionals know how long each task and project will take, they can estimate time better and respect deadlines. This creates trust in clients and among other colleagues.
  • Overcome inefficiencies by learning how much time a particular task takes. If a team is aware of that, professionals will be able to decide better which projects are working best, what inefficiencies are happening that can be solved, as well as other time wasters.
  • Optimize resources by analyzing more efficiently where time is spent. If the team is taking more time than planned to accomplish some tasks, you can investigate further to understand if they need more training or hire extra staff.
  • Bill accurately works hours which improves the relationship with clients. Transparent billing is critical in contracts. This way, the error rate can be drastically reduced.

Learn how time tracking helps a design agency to be more productive

Time tracking is key in helping to combat inefficiency and time wasters. Using a time tracker takes you a step further, especially in the form of a tool. A time tracker is automatic and eliminates the need for manual time registration documents such as an Excel sheet.

For example, by tracking time, you’ll be able to double down on more profitable activities, an effective way to increase profitability and avoid less profitable tasks.

You’ll increase your revenue by optimizing resources; the work team is one of them.

Using time tracking tools will also increase transparency in your business by helping you be objective. By tracking time correctly, the team is fully aware of where the time goes and how it’s used for each client and project.

Therefore it’s easy to communicate how long a task will take and for how many hours a team or a professional is working on a project.

With increased levels of transparency, it will be surprisingly easy to cut unnecessary costs. Tracking time will also help you determine the number of billable hours the team works and if they are being paid. For example, a business can easily slip into overservicing a particular client, providing more than what they’re being paid to do. With time tracking, you can figure out when customer service becomes unprofitable.

Start tracking your time with Timeular today

“I have been using Timeular for almost 2 years now. It helped me keep track of my time, the billable hours to customers and gain business” – Fabian G., CTO


Increasing revenue is key to the survival of businesses. The techniques we discussed in this article are important strategies, but remember that every business and company has different requirements.

So things need to be adjusted as needed. So, study, explore, and analyze what may serve you best and look the most promising.

Time tracking is an essential tip to increase revenue. By tracking how long each task will take, business owners and teams can bill clients more accurately, stay on top of their deadlines, and increase productivity by spotting and avoiding time-wasting activities.

Keep communication open and honest with customers and expand your reach in the market.

Make the trends work for you: be it for creating new products spreading the word about what you currently provide, and setting standards and expectations.

The first strategy we presented is the most important to increase your revenue: set goals, define your own numbers, and remember: there is no black-and-white solution, and revenue goals may be reached at different times.

Even if the growth is slow, the constant work you’ll be doing will serve you in the long run and strengthen your company’s image before its audience. 


How to increase revenue from existing customers?

To increase revenue from existing customers, loyalty-firming strategies can be a big help and ensure that you accurately track and bill billable hours. Be sure to provide incentives and discounts that fit your products/services to keep customers happily returning to you.

How to increase revenue without increasing costs? 

There are a few strategies to increase revenue without increasing costs, including the introduction of a referral program and the creation of cross- and upselling strategies. First and foremost, you should ensure that you’re billing accurately every hour that you’re working for a client or project.

How to increase revenue per employee? 

Increasing revenue per employee is about focusing on employees’ strengths, developing their talents, and ensuring productivity by avoiding time wasters. Nurture your workforce.

How to increase revenue consulting? 

The first step in increasing revenue by consulting is identifying the area of expertise you want to focus on.
After gaining experience and skills, building a network is key. Identifying your ideal clientele is key because that’ll allow you to market your services and attract new clients.

What are the best ways to increase the sales volume of a small business?

To increase revenue, small business owners can become involved in their local community, spreading the name of the company and its products/services out there.
Partnerships with other small businesses are also a good strategy if there is a good fit. Just as an example: a catering company can join forces with a wedding photographer. 
Read also: The best AI tools for small businesses

You might be interested in:

Subscribe to Timeular’s Newsletter

Sign up to boost your productivity and time management skills