Don’t Break the Chain: The Productivity Hack That Made Seinfeld a Legend

Author: Madalina Roman

How many times have you started a new habit or project with enthusiasm, only to find yourself losing momentum way too soon?

If you’re like me, you know how frustrating it can be to see your goals slip away because you lack consistency and motivation.

Well, there is a simple way to progress with your goals one day at a time without too much effort, namely the “Don’t Break the Chain” method.

Before getting cracking, here’s a sneak peek into what you’ll learn in this article:

  • How Jerry Seinfeld implemented this method to become a comedy legend;

  • How the “Don’t Break the Chain” technique taps into the psychology of habit formation;

  • How to use this technique to achieve your goals, from learning a language to getting a promotion.

What is the “Don’t Break the Chain” method?

The Don’t Break the Chain method is a simple productivity technique or mental trick that helps you build habits consistently. It’s also known as the “Seinfeld Strategy” as it’s inspired by the comedian Jerry Seinfeld.

The story goes that when Seinfeld was an up-and-coming comedian, he committed to writing new jokes every single day. Why? He wanted to build the habit of writing jokes in his daily routine, getting better at it, and keeping himself accountable. Besides routinely writing a daily joke, here’s the break the chain explained in his process:

Seinfeld hung a big wall calendar on his wall and marked an X with his big red magic marker on each day he wrote a joke. His goal was simple: don’t break the chain of X’s.

So why should you use the Don’t Break the Chain method, too?

If Seinfeld made it, you can too, as the Don’t Break the Chain is a seamless and beautifully simple mental trick.

You should also use the Don’t break the chain because:

  • You find physically marking your progress oh-so-satisfying;

  • You want to make progress on that new course for your career pivot;

  • You’re a visual person who always needs physical visual cues around you that prompt you to make progress with goals;

  • You’re chasing a promotion and need to level up your skills, but you always get in the way of learning;

  • You’re way too often a Duolingo dropout, and all you need is a simple technique to keep your mind engaged with your French brush-up;

Why is the Don’t Break the Chain method effective?

It taps into the psychology of habit formation

As simple as it is to implement, this productivity method is based on the psychological mechanics that determine habit formation. By tapping into the psychology of habits, you uncover the following mechanics: creating a cue, a routine, and a reward.

As Charles Duhigg explains in his book “The Power of Habit,” the cue (seeing the calendar) triggers the routine (performing the daily action), which then leads to the reward (marking an X and feeling a sense of accomplishment).

Over time, this loop becomes automatic, making the habit easier to maintain.

Reinforces the behavior through repetition

Repetition is pivotal for habit formation. Each repetition strengthens the neural pathways associated with the behavior, making it more automatic and effortless over time (James Clear, “Atomic Habits“). Don’t Break the Chain encourages daily repetition, helping to ingrain good habits into your routine.

Focuses on the process, not the outcome

We’re often caught up by the pressure and magnitude of an objective, but in the “Don’t Break the Chain,” your only job is to put in some effort each day. Hence, you just have to show up to build a habit and see some signs of self-improvement rather than fixating on the end result.

As Clear explains in “Atomic Habits,” focusing on the process helps you develop a growth mindset and find intrinsic motivation in the work itself, rather than relying solely on external rewards or outcomes. By focusing on the process, not the results, you’re creating a long-lasting habit that becomes automatic over time.

The technique also uses positive reinforcement to encourage desired behavior, making it a powerful tool for building positive habits.

Builds momentum through small wins

Each X on your calendar represents a small win, a daily accomplishment that builds momentum and reinforces your commitment to the habit. The X on that day triggers your brain’s reward system, as these small victories trigger a release of dopamine, a neurotransmitter associated with pleasure and motivation.

This way, you’re empowered to keep going and strengthen the habit loop.

It creates a sense of accountability

Publicly committing to a goal, even if it’s in front of your partner, by displaying the calendar on the wall in your house or at the office, creates a sense of accountability that helps you stay on track.

External accountability, such as sharing your goals with others, can be a powerful motivator for habit formation and accountability, an idea that Gretchen Rubin expanded on in her book “Better Than Before.”

How to implement the Don’t Break the Chain method

To implement the Don’t Break the Chain technique, you must set a specific goal and track your progress on a calendar.

You can use a physical calendar or a digital tool, such as a time tracker or habit app. The key is to create a visual representation of your progress, which will help you stay motivated and engaged.

Choose your goal or habit

Decide on a specific goal or habit you want to work on consistently. It would be great if you chose a strategy by setting realistic and specific goals.

The caveat with the Don’t Break the Chain technique is that you should choose a goal that is meaningful enough to make a difference but simple enough to get it done. This could be writing, exercising, learning a new skill, picking up a new daily habit, or giving up on bad habits.

It’s recommended to choose an activity that requires regular practice over a few weeks.

Struggling to set your goals? I’ve written a comprehensive article on How To Set Work Goals For Career Growth [With 10 Examples], and you can also check out some of the following questions:

how to set good goals for work

Still struggling to set a realistic goal, or just think of some examples? I got you. Check my examples below:

Don't break the chain

Set a daily minimum

Determine the minimum amount of time or effort you need or want to invest each day to make meaningful progress. Start small and make your own rules, so it’s easy to maintain your streak, even on busy or challenging days.

For the goal examples above, here are some specific daily goals you could set:

Don't break the chain

Get a calendar

Use a physical calendar, a digital app, or a spreadsheet to track your progress. Make sure it’s easily accessible and visible to keep you motivated and accountable.

If you plan to respect the Don’t Break the Chain technique entirely, you should get a physical calendar. However, if you don’t have enough space due to physical constraints, a digital calendar like Google Calendar works, too.

Create a chain of consistent behavior

Complete your daily minimum, and mark an X or any other symbol on your calendar. As you continue dedicating even a few hours, you’ll see a chain of X’s forming, representing your consistent effort over time.

Don’t break the chain

Your primary goal is to avoid breaking the chain of X’s. If you miss a day, don’t get discouraged – start the next day again and focus on building a new streak.

Note: Focus on the process, not the results, and use positive reinforcement to encourage yourself to continue.

A real-life example of the Don’t Break the Chain technique

There couldn’t be a better example of this technique in practice than the author and entrepreneur James Clear, who wrote the bestselling book about habits, “Atomic Habits.

As Clear writes on his blog, “For the last eight months, I’ve written a new article every Monday and Thursday without missing a beat. Simply setting a schedule has helped me keep that pace, and I plan to keep it as we move forward.”.

At the same time, it seems that Clear used the “Don’t Break the Chain” method to establish another daily writing habit:

But I also want to graduate my writing habits to the next level and start writing 1,000 words each day. Some of those words will turn into books and courses, and some of will continue to be my Monday and Thursday posts. My “1,000–words–per–day” chain is currently at 4. (I made it to 5 last week before breaking it for a day.) James Clear

Based on his own words, we can assume that he’s been testing and has been successful at the “Don’t Break the Chain” method. All that while he was writing about habits in his book “Atomic Habits” while growing his blog audience to over 500,000 subscribers.

Common questions and concerns

What happens if you miss a day?


If you miss a day, don’t worry! Simply start again and continue building your chain. You can also use a “blank space” on your calendar to mark the day you missed, which will help you stay motivated and focused.


Remember, the goal is to create a chain of consistent behavior, not to be perfect.

What if I miss a few days in a row and I break the chain?


The answer is to start again and continue building your chain simply. Life happens, and we all have days when things don’t go as planned, but that’s okay.


The beauty of the “Don’t Break the Chain” method is that it’s designed to be flexible. Don’t beat yourself up about it. Get back on track quickly, pick up where you left off, and start building your chain again.

What if I get bored or lose motivation?


It’s normal for your enthusiasm to dip or your motivation to lower sometimes. To reignite your chain, try the following:


1. Mix it up: Introduce small variations to your daily practice to keep things fresh and engaging.
2. Celebrate milestones: Acknowledge your progress and reward yourself for reaching significant milestones.
3. Find an accountability buddy: Partner up with someone who shares your goals and keeps each other motivated or who is simply there for you to keep the motivation up.
4. Ask yourself your why again: Remind yourself of the reasons behind your goal and the benefits of staying consistent. If you no longer resonate with it, then maybe it’s time to switch to a different goal or habit.
5. Take a break: If you’re truly burnt out, give yourself permission to take a short break and recharge. Just be sure to set a firm date to get back on track.

Can I build multiple chains at the same time?


Absolutely! Building multiple chains simultaneously can be a great way to make progress on several goals at once. However, keep these tips in mind when building your chains: It’s best to start small with one chain first to build a habit, stabilize it, and then build other chains, too.


Try also to be realistic, too. If you find that you’ve taken on too much, don’t be afraid to adjust your plans and scale back as needed.

Do I need multiple calendars for multiple chains?


The short answer is no – you don’t necessarily need multiple calendars to track multiple daily goals. In fact, using a single calendar can actually be more effective for keeping all your habits organized and visible in one place.


What you could do instead is mark each activity in different ways in a single calendar. Such examples can be using different colored markers, symbols, or emojis or simply adding a legend to your calendar.

What could make a real difference and motivate me to keep on going?


Reward yourself for finishing streaks, and choose the right tools to keep up with progress.

If you’re looking for a powerful digital solution to track your habits and goals, consider using a time-tracking app like Timeular. Not only does Timeular make it easy to track your time on different activities, but it also includes features that can help you build and maintain multiple habit chains.

Here’s how you can use automatic time-tracking to support your “Don’t Break the Chain” practice:

  1. Create dedicated activities: Set up specific activities in Timeular that are specific to your daily goals or habits. For example, you might have activities like “Exercise,” “Meditation,” “Language learning,” or “Reading.”

  2. Track your time: When working on one of your habit activities, start the timer in Timeular. This will help you keep track of how much time you’re dedicating to each goal every day.

  3. Set reminders: Use Timeular’s reminder feature to set daily notifications for your habit activities. This can help you stay on track and ensure you don’t forget to complete your daily actions.

  4. Review your progress: Timeular generates detailed reports and insights about your time usage, allowing you to see how much time you’ve spent on each habit over days, weeks, or months. Use this data to celebrate your progress, identify patterns, and adjust as needed.

  5. Integrate with your calendar: Timeular integrates seamlessly with popular calendar apps, making it easy to track your habit activities alongside your other commitments and deadlines.

Use automatic time tracking to stay on track with your chain of habits

Create dedicated activities, track them automatically and set reminders to ensure you don’t forget to complete your daily actions.

It’s high time you created your chain!

The Break Chain technique is a simple yet powerful strategy for building habits and achieving your goals. By understanding the psychology behind habits and using the right tools and strategies, you can create a chain of consistent behavior that leads to positive habit formation.

Remember, the key is to focus on the process, not the results, and use positive reinforcement to encourage desired behavior.