Success story

How Warren saves 1.5 hours per week and has more efficient meetings

Timeular customer Warren Laine-Naida
estimated reading time: 2 min 

Warren is the owner of Warren Laine-Naida Digital Consulting, a consultancy that helps small business manage their online tools. As an owner, he has many different responsibilities and he wanted to track them without putting too much effort into it.

Before using Timeular, he was spending too much time tracking what he was doing.  He wanted to not keep looking at a clock and find an easier way to track his time.

“I also wanted to be fair to myself and clients that it was 45 minutes and not an hour.”

Analyze your meetings to make them more efficient

Warren tracks all aspects of his business by using the activities: Meetings, Individual Projects, Design, Programming, Measurement, Travel and Research. Meetings are what he pays a lot of attention to and tracks more in detail.

He uses Tags for taking down details of a meeting.

“It’s important for the team to see how we can better prioritise our time and be more efficient.”

For the purpose of the meetings Warren uses tags like #brand-A, #campaign-idea, #campaign-design and for the quality of the meeting he uses e.g. #good, #zoom, #too-many-peeps.

If they have the same sort of meeting (e.g. for an online campaign) for two different brands, he then compares them. Did one take longer than another? How many people attended? Is there something we should take into consideration when planning the next meeting?

“Meetings are probably one of the biggest consumers of our time – and if we are to increase velocity we need to look where we may be spending too much time for example, in our ideas and design sessions.”

No more wasting time by tracking time

He was spending 30 minutes a day tracking his time. Now with Timeular it’s only 10 minutes. Over the week he saved 1.5 hours. “Where were you all my life?”, he laughed.

“Timeular is the best thing since sliced bread. Unless you are billing your time tracking on top, get

this tool.”

Warren’s tip: use the mobile app for on the go

“I was so fixated on the time tracking cube that I did not immediately realise that I could track simply on the phone app. So I was taking the cube with me on the train and flights. That was amusing,” Warren laughs. You can simply track your time manually, without the Tracker, on the phone.


“My first computer was a Radio Shack Tandy TRS-80. That’s how far back I go ;o)” Warren is the owner of Warren Laine-Naida Digital Consulting. He helps small business manage their online tools, so they have more one to one time with their customers.